Strategy management software platform Empiraa

In the second quarter of 2022, Empiraa will launch – a strategy software platform that helps teams effectively design and manage their strategies.

Ash Brown founded Empiraa after working as a senior manager in three businesses and realising that many teams lacked an effective platform to manage strategy.

Empiraa is a results-driven strategy management system designed to provide leadership with “what they need, when they need it,” said Brown. “The system assists to fight fires before they happen.” The platform focuses on the SME market – a segment which is underserved by traditional strategy software suites and one that struggles to pay the bills of high-end strategic advisors.

Nordstrom hires AlixPartners to advise

Nordstrom has tapped consulting firm AlixPartners to advise on a potential spinoff of Nordstrom Rack, the department store’s off-price retail brand, according to a Bloomberg report.

Nordstrom has been dissatisfied with Rack’s performance during the 2021 economic recovery. Rack’s third quarter sales totaled $1.19 billion – up 35% from the same period in 2020 but down 8% from 2019. Nordstrom’s main business, meanwhile, had Q3 2021 sales growth of 3% over Q3 2019.

CEO Erik Nordstrom said in a November earnings call that the company had hired consultants to help improve Rack’s performance and profitability. “We are not satisfied at all with our Rack business as clearly our recovery is lagging what we think it should be,” Nordstrom said.